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Michael
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Joined: 13 Jan 2005
Posts: 5308
Location: Cary, IL
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 Posted: Thu Feb 28, 2008 7:48 am Post subject: Sprint Launches Revolutionary $99.99 - Simply Everything |
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| Quote: | OVERLAND PARK, Kan., Feb 28, 2008 (BUSINESS WIRE) -- In an industry-defining move, Sprint (NYSE:S) today announced it will launch a domestic unlimited pricing plan that gives customers unlimited voice, data, text, e-mail, Web-surfing, Sprint TV(SM), Sprint Music, GPS Navigation, Direct Connect(R) and Group Connect(R) for $99.99 a month. The new pricing plan is available to existing and new customers beginning tomorrow.
"This is a bold, unprecedented move," said Dan Hesse, president and CEO, Sprint Nextel. "Wireless today is about much more than just voice. It is about data services - texting, email, video, pictures, music, navigation, surfing the Web and more. Customers want these applications, but without complexity and without having to worry about their bill. The $99.99 Simply Everything plan delivers it all right to the palm of their hand now.
"Today's handsets are powerful data devices. Each day they get better, faster and easier to use with more intuitive user interface designs and full Internet access. Our high-speed networks were built with this in mind and it's where we believe the battleground lies - offering fast access to the best content and data services. We are removing the barriers for customers to feel free to use all of the features of their phones."
The $99.99 Simply Everything plan is available to customers on both Sprint's CDMA and iDEN networks. Existing Sprint customers can switch to the Simply Everything plan without extending their current contract either by contacting Sprint customer service or by stopping by any participating Sprint retail location. New line activations require a two-year agreement.
For families, Simply Everything includes an incremental $5 discount for each incremental line, up to five lines on the same bill. For example, two lines would amount to $194.98 ($99.99 + $94.99); a third line would cost an additional $89.99. This is in sharp contrast to the multi-line unlimited rates offered by some competitors. The Sprint plan offers significant savings the more lines a customer adds.
The move to unlimited pricing that includes data signifies a turning point for the wireless industry. Nationally accepted measures of voice quality now show very little, if any, difference among the top wireless providers.
"All major carriers have good voice networks," Hesse said. "Our network is about more than voice and more than just being the largest wireless data network. It is about allowing customers to connect with people, information and entertainment. It is about simplicity, usability and real value. The $99.99 Simply Everything plan eliminates overage surprises and provides a worry-free environment.
"Our investments in innovation and speed are becoming the new areas of differentiation. These are the areas where we perform best and where we can deliver a wireless advantage for our customers."
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving approximately 54 million customers at the end of 2007; industry-leading mobile data services; instant national and international push-to-talk capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
Safe Harbor
This news release includes "forward-looking statements" within the meaning of the securities laws. The statements in this news release regarding the business outlook and performance, new products and services, future network capabilities and performance, expected investments, as well as other statements that are not historical facts, are forward-looking statements. The words "estimate," "project," "forecast," "intend," "expect," "believe," "target," "providing guidance" and similar expressions are intended to identify forward-looking statements. Forward-looking statements are estimates and projections reflecting management's judgment based on currently available information and involve a number of risks and uncertainties that could cause actual results to differ materially from those suggested by the forward-looking statements. With respect to these forward-looking statements, management has made assumptions regarding, among other things, customer and network usage, customer growth and retention, pricing, development, deployment and operating costs, availability of devices, the timing of various events and the economic environment.
Sprint believes these forward-looking statements are reasonable; however, you should not place undue reliance on forward-looking statements, which are based on current expectations and speak only as of the date of this release. Sprint is not obligated to publicly release any revisions to forward-looking statements to reflect events after the date of this release. Sprint provides a detailed discussion of risk factors in periodic SEC filings, including its annual report on Form 10-K for the year ended December 31, 2006 and its upcoming Form 10-K for the year ended December 31, 2007. |
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firedude
EVDO Junkie
Joined: 26 Mar 2007
Posts: 435
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| Posted: Thu Feb 28, 2008 8:56 am Post subject: |
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So when and where is Verizon's memorial being held???  Me thinks there was some very bad corporate decisions made within Verizon recently. Surely not to target new business when they were already slipping behind their major competitor in offers almost heading the opposite direction.
Anyway such a deal for Sprint customers eh?! Both existing or new!
Now lets see later in the day what type of press release Verizon comes out with! |
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strollin
EVDO Fledgling
Joined: 04 Dec 2007
Posts: 22
Location: Silicon Valley, CA
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| Posted: Thu Feb 28, 2008 9:27 am Post subject: |
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Sounds like a great plan but I'm not ready to switch to Sprint.
We had Sprint a few years back and it seemed that where ever we traveled we rarely had service. Service was spotty even at home. We switched to Verizon and have had service where ever we go. I'm sure there are places without Verizon coverage but we haven't been there yet. Having a great plan is no good if you can't get service. It boils down to which carrier provides the best coverage where you frequent. |
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xenophon
EVDO Addict
Joined: 30 Aug 2005
Posts: 2004
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| Posted: Thu Feb 28, 2008 9:29 am Post subject: |
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I wonder if the unlimited data includes PAM/DUN connections?
I don't think this deal is strong enough to bring millions of customers. They need an $80/month unlimited voice deal as well. |
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xenophon
EVDO Addict
Joined: 30 Aug 2005
Posts: 2004
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| Posted: Thu Feb 28, 2008 9:30 am Post subject: |
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| strollin wrote: | Sounds like a great plan but I'm not ready to switch to Sprint.
We had Sprint a few years back and it seemed that where ever we traveled we rarely had service. |
Sprint has added over 4,000 cellsites on existing Nextel sites in just the last year. They also have better roaming agreements than any carrier. Maybe you had roaming shutoff? I haven't had issues anywhere I've been, even in obscure areas of Montana and the Dakotas. |
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Alex
Site Admin
Joined: 19 Sep 2006
Posts: 3074
Location: Dallas, TX
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| Posted: Thu Feb 28, 2008 9:40 am Post subject: |
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| xenophon wrote: | | I wonder if the unlimited data includes PAM/DUN connections? |
remember verizon being slapped by NYAG for calling their data plan 'unlimited' when it wasn't?
this new deal by sprint BETTER include tethering, or its not "Simply Everything" as they claim it to be.
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yahtzee
EVDO Fledgling
Joined: 06 Sep 2005
Posts: 13
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| Posted: Thu Feb 28, 2008 9:41 am Post subject: |
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| xenophon wrote: | I wonder if the unlimited data includes PAM/DUN connections?
I don't think this deal is strong enough to bring millions of customers. They need an $80/month unlimited voice deal as well. |
It does not. It also doesn't include BES users for BlackBerry, only BIS. |
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Michael
Site Admin
Joined: 13 Jan 2005
Posts: 5308
Location: Cary, IL
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Michael
Site Admin
Joined: 13 Jan 2005
Posts: 5308
Location: Cary, IL
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| Posted: Thu Feb 28, 2008 9:50 am Post subject: |
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More info:
| Quote: | Requires 2 year contract for new lines of service
Existing customers are able to switch to new plans without extending existing contract
Plans with Unlimited Voice do NOT qualify for NVP, Special Pricing or other monthly recurring discounts
Talk/Message/Connect Plans and Everything plans offer NO pooling solutions for
Business customers
PDA and Blackberry devices must be activated on Simply Everything plans (plans that include data)
International services are not included
BES (corporate email) is not included but may be purchased for an additional $20/ month per line
Phone as Modem is not available
TalkGroups (groups of 21 or more) option is not available
Directory Assistance and Call Forwarding incur additional charges
Not available for Affiliates at launch |
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SlyFerret
EVDO Heavy User
Joined: 19 Mar 2007
Posts: 126
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| Posted: Thu Feb 28, 2008 10:35 am Post subject: Re: Sprint Launches Revolutionary $99.99 - Simply Everything |
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| Quote: | | In an industry-defining move, Sprint (NYSE:S) today announced it will launch a domestic unlimited pricing plan that gives customers unlimited voice, data, text, e-mail, Web-surfing, Sprint TV(SM), Sprint Music, GPS Navigation, Direct Connect(R) and Group Connect(R) for $99.99 a month. |
This really seems like a non-event to me. $100/month for a single phone line is still way too expensive, even with the "unlimited" label, especially if it doesn't INCLUDE the PAM at that price.
Now, this might be revolutionary, earth shaking, "industry-defining", or whatever other term you would like to choose, IF this $99 plan was truly unlimited, with PAM... AND only cost an additional $10 per line, with those lines ALSO being unlimited.
Sounds more like PR BS to me.
-SF |
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Alex
Site Admin
Joined: 19 Sep 2006
Posts: 3074
Location: Dallas, TX
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| Posted: Thu Feb 28, 2008 10:37 am Post subject: |
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So the marketing tagline is "Simply Everything"
but the legal dept says thats actually an abbreviation for:
"Simply Everything we are willing to include for $99.99/mo"
i am not a lawyer, but i smell a three-piece suit |
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kalen43
EVDO Heavy User
Joined: 30 Apr 2007
Posts: 131
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| Posted: Thu Feb 28, 2008 10:41 am Post subject: |
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| Well it is everything the general public uses. |
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firedude
EVDO Junkie
Joined: 26 Mar 2007
Posts: 435
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| Posted: Thu Feb 28, 2008 10:43 am Post subject: |
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You'd think they'd learn by Verizon's mistakes eh? Like I said in an earlier post after Verizon made they're press releas, it's gonna be a ping pong game and let the battle begin and that it would get interesting before all is played out. the corporate battle enlarges lol. |
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riptides
EVDO Fledgling
Joined: 02 Sep 2005
Posts: 11
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| Posted: Thu Feb 28, 2008 11:50 am Post subject: |
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Both providers must think we users are stupid.
We read the fine print.
We understand our use of your services.
I personally find it amusing they are doing this. Can you hear me now? Click. |
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xenophon
EVDO Addict
Joined: 30 Aug 2005
Posts: 2004
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| Posted: Thu Feb 28, 2008 12:42 pm Post subject: |
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Saw this posted on dslreports.
I don't know if it's official so take with grain of salt...
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