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Verizon to Introduce 'Any Apps, Any Device' Option in 2008

 
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Alex
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Joined: 19 Sep 2006
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Location: Dallas, TX

PostPosted: Tue Nov 27, 2007 9:15 am    Post subject: Verizon to Introduce 'Any Apps, Any Device' Option in 2008 Reply with quote

This announcement is most likely a reaction to the Google/Sprint OHA Announcement from a few weeks ago. This announcement doesn't really impact EVDO Mobile Broadband Cards, since you can already run any program from your laptop - but more towards handsets and PDAs.

Quote:
BASKING RIDGE, N.J., Nov. 27 - Verizon Wireless today announced that it will provide customers the option to use, on its nationwide wireless network, wireless devices, software and applications not offered by the company. Verizon Wireless plans to have this new choice available to customers throughout the country by the end of 2008.

In early 2008, the company will publish the technical standards the development community will need to design products to interface with the Verizon Wireless network. Any device that meets the minimum technical standard will be activated on the network. Devices will be tested and approved in a $20 million state-of-the-art testing lab which received an additional investment this year to gear up for the anticipated new demand. Any application the customer chooses will be allowed on these devices.

This new option goes beyond just a change in the design, delivery, purchase, and provisioning of wireless devices and applications.

"This is a transformation point in the 20-year history of mass market wireless devices -- one which we believe will set the table for the next level of innovation and growth," said Lowell McAdam, Verizon Wireless president and chief executive officer. "Verizon Wireless is not changing our successful retail model, but rather adding an additional retail option for customers looking for a different wireless experience."

Verizon Wireless will continue to provide a full-service offering, from retail stores where customers can shop, to 24/7 customer service and technical support, to an easy-to-use handset interface and optimized software applications.

While most Verizon Wireless customers prefer the convenience of full service, the company is listening through today's announcement to a small but growing number of customers who want another choice without full service.

Both full-service and "bring-your-own" customers will have the advantage of using America's most reliable network.

Following publication of technical standards, Verizon Wireless will host a conference to explain the standards and get input from the development community on how to achieve the company's goals for network performance while making it easy for them to deliver devices.

Verizon Wireless has a track record of listening to customers and transforming entrenched industry practices based on those customer needs. The company parted with the industry last year when it introduced pro-rated early termination fees, and in 2004 when it refused to participate in a wireless directory when customers said they didn't want one. Verizon Wireless also broke with "wireless tradition" when it supported local number portability because customers wanted the freedom to take their number if they switched service providers. Such responsiveness to customers has earned Verizon Wireless the strongest brand reputation in the industry.
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xenophon
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Joined: 30 Aug 2005
Posts: 2004

PostPosted: Tue Nov 27, 2007 11:37 am    Post subject: http://www.evdoforums.com/posting.php?mode=reply&t=7496 Reply with quote

It's a step in the right direction but it sounds like Verizon still wants to approve the apps. And the Brew platform isn't controlled by them and is expensive to get into.

Google is a few steps further but not to the degree of how open PC's are.

Would be difficult to happen but it would be cool to see phones lead to a common hardware reference platform similar to PCs/laptops. There could be different classes like with or w/out keyboards, cameras, etc but a common hardware reference platform. This would open up for varying operating systems like we have in the PC world that we could choose to install on the device, including one that is open source. Phone hardware makers would create device drivers per function, similar to PC world. They may develop drivers for several phone OSs, similar to PC world.

Google is sort of proposing this but is not as open as the PC/laptop platform. At least the carriers are starting to give up tight controls. Baby steps...
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opg4759
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Joined: 06 Dec 2006
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PostPosted: Tue Nov 27, 2007 1:05 pm    Post subject: Re: http://www.evdoforums.com/posting.php?mode=reply&t=7 Reply with quote

xenophon wrote:
At least the carriers are starting to give up tight controls. Baby steps...


Understand there is a reason for tight controls. Carriers have a expatiation of service. Your at home WiFi network goes down your upset but it only affects you. The Tower goes down or you lose a cluster lives can be at stake. We as a consumer have come to expect 5 nines when it comes to Cell/Data services.

Just allowing anyone to do what they want on the network has the ability to crash millions of users. From a wireless prospective you trash a cell tower you piss off some users on that tower, due to poorly designed hardware/software that isn't within spec. Take that a step farther trash a DS3 you take down up to 28 sites and so on. So having the carrier certify the product can work on the network makes reasonable sense to me.

Don't get me wrong I love the idea of more wireless devices, but there needs to be smart growth when allowing them one the networks. There needs to be growth of bandwidth to the sites to help with the data overhead that these new devices will demand. As EVDO users we all can tell when we have a site to ourselves or when there are hordes of users on the tower.

EVDO as much as I love it needs Rev B/C to make this work in the long term. Alas there will need to be fiber delivered to the sites to make this work. The cost alone of re-piping the towers will be cost prohibitive to make this work in the short term

Just because something is a good idea on paper doesn't mean it can be executed very well
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xenophon
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Joined: 30 Aug 2005
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PostPosted: Tue Nov 27, 2007 1:56 pm    Post subject: Reply with quote

I understand the need for tight controls of the communications (with CDMA/GSM anyway), but not the OS, hardware or applications running.

I could envision a common hardware phone reference platform where you insert a carriers' approved radio, and they include the drivers/phone app. That's no different than adding a carriers' card to a laptop. I do think an open phone platform would be technically achievable, and would be more than what Google is attempting, but it's probably a long ways off and the carriers would have to want it as well. May never happen but I do like the idea of phones being as open as PC/laptops.

Ideally, the communications side would be open too, which WiMAX is attempting to do - where the carrier has no idea of or control of the device that is connecting. As long as the IEEE specs are followed within guidelines, QoS should be met - theoretically. The network builder would have to design QoS for any IEEE approved devices, not carrier approved devices.

If VoIP over WiMAX ever becomes realistic with same/better QoS as current cell service, what I described should be possible.
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jackrodgers
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Joined: 23 Mar 2006
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PostPosted: Tue Nov 27, 2007 9:02 pm    Post subject: Reply with quote

Many years ago as a Hypercard enthusiast I wrote a dialer program to call my new answering service. I had some code in the dialing string that accidentally knocked out their mini frame for half an hour. Imagine what might happen on a cellular network!

...and whatever happened to the good old days when you could get free long distance calls by whistling into the pay phone?
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xenophon
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PostPosted: Wed Nov 28, 2007 8:36 am    Post subject: Reply with quote

Given that apps of any kind can already be written for PDA phones, including traps to the OS, the risk is no different. The carrier would simply need to be able to quickly shutoff service to a device that is a runaway.

Imagine a phone with several micro-sd sized slots. One for storage, carrier com card, GPS and other peripherals. Want a new phone? Move all the cards and software - no need to deal with carrier. Want a different carrier? Just switch the comm card (probably a slot larger than micro-sd for a while). Want a different OS? Might be doable if the drivers for your peripherals are also available for that OS. We can do this with PCs/laptops, why not phones?

The cable box industry is being forced into an open platform. Would be interesting if the cellphone industry heads there too.

In the near future, the 'cellphone' term will go away for the term 'comm device' or something. The phone feature will eventually just be A feature, not THE primary feature. Give it another decade or two and we'll be embedding all this into our bodies and the cyborg revolution begins - that is if we don't destroy the planet first.
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