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Sprint and Google (and others) Teaming Up For Cell Phone

 
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Michael
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Joined: 13 Jan 2005
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Location: Cary, IL

PostPosted: Wed Oct 31, 2007 8:33 am    Post subject: Sprint and Google (and others) Teaming Up For Cell Phone Reply with quote

Quote:
Report: Verizon, Sprint Nextel may join Google's mobile push
Wednesday October 31, 10:13 am ET

Google Inc. is in talks with with Verizon Wireless and Sprint Nextel Corp. about launching cellphones with the search giant's applications and services, according to a report on Wednesday.

The Wall Street Journal, quoting unnamed people familiar with the matter, said Mountain View-based Google (NASDAQ:GOOG - News) plans an announcement related to its mobile strategy in the next two weeks.

It hopes to have customized phones on the market by the middle of next year, which is where the talks with No. 2 US carrier Verizon and No. 3 Sprint Nextel (NYSE:S - News) come in.

The Journal reported that Google was also making progress in talks with Deutsche Telekom AG's T-Mobile USA Inc.

The wireless carriers could use Google-powered phones to better compete with AT&T Inc.'s (NYSE:T - News) partnership with Apple Inc.'s (NASDAQ:AAPL - News) on the iPhone.

The Journal said there is no guarantee Google will cut deals with any major operators since it will have to make compromises to win them. One area of concern is how advertising revenue from the phones would be split.

Expected services Google wants to offer on mobile phones include search, Google Maps, YouTube and Gmail.

News that Google is near an unveiling of its wireless initiatives pushed its stock near the $700-a-share level on Tuesday for the first time, trading as high as $699.91 before closing at $694.77, up 2.3 percent. The stock passed $600 just three weeks ago.

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Last edited by Michael on Mon Nov 05, 2007 10:31 am; edited 1 time in total
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Michael
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Joined: 13 Jan 2005
Posts: 5052
Location: Cary, IL

PostPosted: Mon Nov 05, 2007 10:30 am    Post subject: Reply with quote

Quote:
Google Dials Into the Cell Phone Market

Google Aims to Shake Up Mobile Phone Market With Free Software

SAN FRANCISCO (AP) -- Confirming its long-rumored foray into the mobile market, Google said Monday it is developing a free cell phone software package so the Internet search leader can more easily peddle ads and services to people who aren't in front of a PC.

While the announcement ended months of speculation about the Mountain View-based company's cellular ambitions, the first phones equipped with Google's so-called "software stack" still won't be available until the second half of 2008.

And Google won't be making the phones, nor does it plan to stamp its prized brand on the devices. Instead, it will work with four cell phone manufacturers who have agreed to use Google's programs in their handsets. Consumers will have to buy a new phone to get the Google software because the bundle wasn't made for existing handsets.

Engineers have been working on the software for three years, dating back to a Silicon Valley startup called Android Inc. that Google acquired in 2005. The mobile software still bears the Android name in acknowledgment of its heritage.

"This is going to bring the Internet into cell phones in a very cool way," promised Andy Rubin, an Android co-founder who is now Google's director of mobile platforms.

Even with its market debut months away, Google's software looms as a significant threat to other mobile operating systems made by Microsoft Corp., Research In Motion Ltd., Palm Inc. and Symbian, which is owned by Nokia Corp. and several other major phone makers.

Because Google's software will be free, it could undercut rivals who charge handset makers to install their operating systems. It also promises to make smart phones less expensive since manufacturers won't have to pay for software.

Google's system will also be based on computer code that can be openly distributed among programmers. That, Google hopes, will encourage developers to create new applications and other software improvements that could spawn new uses for smart phones.

"This is a shot that is going to be heard around the world, but it's just the first shot in what is going to be a very protracted battle in the next frontier of the mobile Web," said Michael Gartenberg, a Jupiter Research vice president.

So far, Motorola Inc., Samsung Electronics Co., HTC and LG Electronics Inc. have agreed to use Google's software in some of their phones. Both Motorola and Samsung already buy Microsoft's Windows Mobile in some of their phones.

The list of wireless carriers that have agreed to provide service for the Google-powered phone in the United States include Sprint Nextel Corp. and Deutsche Telekom's T-Mobile in the United States. China Mobile, Telefonica in Spain and Telecom Italia are among the carriers that have signed on to provide service outside the United States.

They are among a Google-led group of 34 companies that have formed the Open Handset Alliance. Other key players include major chip makers like Intel Corp., Qualcomm Inc., Texas Instruments Inc., Broadcom Corp. and Nvidia Corp.

"This partnership will help unleash the potential of mobile technology for billions of users around the world," said Eric Schmidt, Google Inc.'s chief executive.

Some key details, like pricing and how many phones will be shipped next year, have yet to be worked out.

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