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Amp'd Mobile Announces TV Partnerships

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Michael
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Joined: 13 Jan 2005
Posts: 5314
Location: Cary, IL

Posted: Mon Dec 19, 2005 8:39 am Post subject: Amp'd Mobile Announces TV Partnerships

Quote:

Amp'd Mobile Announces Largest Collection of Original Mobile Content -- To Be Created by Innovators in Reality, Animated and Scripted Television Programming

Bunim Murray, LivePlanet, Donick Cary and Quincy Jones/QD3 to Help Develop Reality and Animation Content for Amp'd Members

LOS ANGELES--(BUSINESS WIRE)--Dec. 19, 2005--Amp'd Mobile, the first fully integrated mobile entertainment company, today announced a series of collaborations with Hollywood's top TV producers to provide the largest collection of original mobile content for its viewers. The Amp'd partners, who have spent up to a year and a half in concept development with Amp'd, have produced groundbreaking shows like "Real World," "The Simpsons," "Late Night with David Letterman" and "Project Greenlight," among others.

"Amp'd has partnered with proven creators of reality and scripted television to create the largest offering of original content for the mobile entertainment space," explained Seth Cummings, senior vice president, wireless content & Internet services for Amp'd Mobile. "By collaborating with Emmy-award winning producers to originate programming that combines scripted storylines with interactive, user-submitted content and mobile-specific features, our members will participate in pioneering an entirely new category of entertainment -- that can be found only on Amp'd. We believe original content will be a big selling point of our mobile entertainment service, and the wireless space in general. The entertainment industry has already acknowledged the impact of mobile content, having created a new Emmy category for this burgeoning genre."

Amp'd has modeled its content division after traditional television development and programming and will develop, produce and program the Amp'd Live network accordingly. The original content category will span several genres -- including animated shorts and features; interactive, location-based games; cross platform web/wireless experiences; mobile reality series; pay-per-view and live events; documentary-style, behind-the-scenes footage from the world of music and entertainment; and much more.

The original programming will incorporate Amp'd Mobile's various wireless features such as push-to-talk walkie-talkie, location-based, MMS, SMS, blogging services, multiplayer gaming, video, photo and interactive BREW® services. Additionally, Amp'd will make its broadcast studios and editing facilities as well as its mobile broadcasting trucks available to all original content partners.

The Amp'd partnerships include:

Bunim Murray -- The originator of the reality television genre with MTV's "Real World," "Road Rules" and "The Simple Life," BM is working to bring existing reality shows into the mobile and blog space with Amp'd, as well as develop and produce original mobile series targeted for deployment in Q1 2006.

Donick Cary -- A writer/producer whose credits include head writer of "Late Night with David Letterman" and co-executive producer of "The Simpsons" and "Just Shoot Me" has an exclusive deal with Amp'd and is underway with development and production of six animated and scripted original programs set to debut in the first half of 2006.

QD3 Productions -- Quincy Jones' production company is providing documentary-style, behind-the-scenes footage from today's hottest hip-hop stars. Amp'd members will also have access to additional footage from top selling DVD documentaries "Beef" and "Beef II."

LivePlanet -- The production company co-founded by Matt Damon and Ben Affleck, and headed up by Larry Tanz, is working exclusively with Amp'd Mobile to create an unprecedented location-based mobile game that brings together social networking and entertainment in the mobile space. The "Hunt & Capture" style competition-based game, slated to release in Q1, 2006, pits real players across the country against each other for cash and prizes.

About Amp'd Mobile

Amp'd Mobile is the first integrated mobile entertainment company for youth, young professionals and early adopters. By leveraging the power of broadband wireless (EVDO), Amp'd offers traditional services such as voice and text within a completely fresh user interface designed specifically for the "mobile graduate" and third-generation (3G) technology. With a myriad of customizable options to meet each person's individual needs, Amp'd brings a more relevant, personal experience to the wireless lifestyle with unique music, video, community, entertainment, sports and gaming offerings divided into various channels for quick and easy access. Offered nationwide, more information can be found at www.ampdmobile.com.

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SL10
EVDO Junkie

Joined: 18 Sep 2005
Posts: 394
Location: Denver, Colorado

Posted: Mon Dec 19, 2005 9:02 am Post subject:

How sad Amp'd is using BREW instead of a J2me standard meaning a closed platform. In other words a customer is stuck with whatever Amp'd offers only. _________________ EVDO Addict.

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